Privacy Policy
Last updated: January 2026
1. An Overview of Data Protection
General Information
The following gives a simple overview of what happens to your personal information when you visit our website www.clayfield.ai. Personal information is any data with which you could be personally identified.
Who is responsible for data collection on this website?
The data processing on this website is carried out by the website operator. You can find the contact details in the section “Information about the Responsible Party” below.
2. Hosting
We host our website with Framer. The provider is Framer B.V., Rozengracht 207B, 1016 LZ Amsterdam, Netherlands.
When you visit our website, Framer collects various log files including your IP address, which is necessary to ensure the security and stability of the website. The processing is based on Art. 6 (1) lit. f GDPR (legitimate interest in secure and reliable website operation). Framer processes your data on our behalf (processor).
For more details, please refer to Framer’s Privacy Policy: https://www.framer.com/legal/privacy-statement/
3. General Information and Mandatory Information
Data Protection
The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.
The Responsible Party (Controller)
The responsible party for data processing on this website is:
MVPF Labs GmbH (operating the brand “Clayfield”)
Boddinstr. 8
12053 Berlin
Germany
Represented by: Niklas Lechner
Commercial Register: HRB 222148, Amtsgericht Berlin (Charlottenburg)
Email: hello@clayfield.ai
The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).
4. Data Collection on Our Website
Cookies / Consent Banner
We use a cookie consent banner. Non-essential cookies and similar technologies (in particular for analytics) are used only if you give your consent. You can revoke or change your consent at any time via the cookie settings on our website. The legal basis is Art. 6 (1) lit. a GDPR (consent) and, where applicable, § 25 TDDDG.
Contact Form / Email Signup
If you send us inquiries via the contact form or sign up for our updates using your email address, your details from the inquiry form, including the contact details you provided there (specifically your email address), will be stored by us for the purpose of processing the inquiry and in case of follow-up questions.
We share your data with service providers only to the extent necessary to provide the form functionality and process your request (processors). The processing of this data is based on Art. 6 (1) lit. b GDPR (if your request is related to the performance of a contract) or on Art. 6 (1) lit. f GDPR (our legitimate interest in effective processing of requests addressed to us). If “updates” are sent as marketing/newsletter, the processing is based on your consent (Art. 6 (1) lit. a GDPR), which you can revoke at any time.
Use of Formspark
We use the service Formspark to process form submissions. When you fill out a form on our website, the data you enter is transmitted to Formspark’s servers. Formspark processes this data to forward your message to us and to manage submissions. Formspark acts as our processor (Art. 28 GDPR).
For more information on how Formspark handles user data, please consult Formspark’s Privacy Policy: https://formspark.io/legal/privacy-policy/
5. Analysis Tools and Advertising
Google Analytics
This website uses functions of the web analysis service Google Analytics (Google Analytics 4). The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior of website visitors. Based on this data, we can optimize our website and its content.
Legal basis: Google Analytics is used only with your consent via the consent banner (Art. 6 (1) lit. a GDPR and, where applicable, § 25 TDDDG). You can revoke your consent at any time via the cookie settings.
IP / processing: When using GA4, the IP address is used for technical delivery and (depending on configuration) for deriving approximate location information; according to Google, GA4 does not log or store IP addresses in a way that can be accessed by customers. Data may be processed on Google systems, and depending on configuration it can involve processing outside the EU/EEA.
Browser Plugin: You can also prevent Google Analytics processing by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
6. Storage Period
We store personal data only for as long as necessary for the respective purpose:
Contact requests / form submissions: until the request has been processed and any follow-up is completed, unless longer retention is required by law.
Analytics: only for as long as consent is in place and according to the configured retention settings.
7. Your Rights regarding Your Data
You have the right to receive information about the origin, recipient, and purpose of your stored personal data free of charge at any time. You also have the right to request that this data be corrected or deleted. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances.
You also have the right to lodge a complaint with a supervisory authority.
Please contact us at hello@clayfield.ai if you have any questions about this or other data protection issues.